Sinoboom Europe appoints senior after sales manager

By Euan Youdale09 September 2021

Access industry veteran Karel Verheul has joined the team at Sinoboom BV in the newly-created role of senior after sales manager. With over 30 years’ experience in technical support and service management in the MEWP sector, Verheul brings a wealth of valuable specialist knowledge, said Sinoboom.

Karel Verheul Karel Verheul joins Sinoboom BV as senior after sales manager

Having previously worked at Terex and its Genie division in similar roles, Verhaul is skilled in establishing service networks, added Sinoboom, and in leading the development of processes and systems which benefit both sides of the manufacturer-customer equation.

As the European subsidiary of the Chinese MEWP manufacturing specialist, Verheul’s appointment is a key factor in expanding the services on offer to its growing customer base. 

Verheul said, “I am really happy to have become part of Sinoboom’s growing team in Europe, I’m looking forward to making Sinoboom one of the most desirable MEWP manufacturers.”

Commenting on the appointment, Sinoboom BV CEO, Tim Whiteman, added, “The creation of this new position is a significant investment by Sinoboom, and we are delighted to have Karel joining the team. His extensive knowledge and positive, motivated attitude are great assets to us here at Sinoboom BV, and his presence will be a great benefit for our growing list of customers across Europe.”

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