Ritchie Bros reports 40% rise in auction bidders
By Leila Steed19 April 2021
Ritchie Bros, the construction equipment auctioneer, has seen its online Dubai, UAE, auction attract almost 1500 bidders – up 40% on the previous year.
The two-day auction, which took place in March, saw around 1470 registered bidders from 105 countries purchase over 1380 pieces of equipment.
While the impact of Covid-19 is likely to be partially responsible for the rise in bidders, Ritchie Bros’ fully integrated demographic targeting strategies and digital marketing campaigns have played a key role driving the auction’s success.