New President for Yanmar Compact Equipment North America

By Andy Brown13 September 2021

Tate Johnson, Yanmar Compact Equipment North America

Yanmar Compact Equipment North America, which includes ASV Holdings, has announced Tate Johnson as its new president.

Johnson joined the company as commercial director in September 2020, overseeing sales, national accounts, channel development and marketing. As president, Johnson will lead and further develop the growth initiatives for the company as the two brands progress in a joint vision of Yanmar Compact Equipment North America.

The company also announced that Lee Thole will join as director of aftermarket and David Gannon as director of channel development.

“We have assembled a strong team committed to the ASV and Yanmar brands and focused on serving all of our stakeholders. This group of leaders will continue to drive the business and achieve excellent results for our customers, dealers and employees,” Johnson said.

“As we continue to grow, we will seek to provide even more resources and support to our dealers and in turn, the end user customers.”

Yanmar Compact Equipment North America is a part of Japan-based Yanmar. 

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, World Construction Week Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Longer Reads
10 ways to join the hydrogen power revolution
Interest in the use of hydrogen has soared over the past few years as the construction industry races to reduce its carbon footprint. We roundup some recent initiatives
Telescopic boom lifts - the trends
Higher capacities and 100% electric models are the trend. And what lies ahead for 200ft models, or above?
How construction can become sustainable
The construction industry is undergoing a transformative shift to adapt more environmentally friendly practices
CONNECT WITH THE TEAM
Andy Brown Editor, International Construction Tel: +44 (0) 1892 786 224 E-mail: andy.brown@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com
CONNECT WITH SOCIAL MEDIA