Metso Outotec pulls out of Bauma and MINExpo

By Leila Steed07 June 2021

Metso Outotec has announced that it will not be taking part in the next MINExpo 2021 and Bauma Munich 2022 live trade shows.

Instead, the company said it was launching a new marketing strategy that would incorporate a more “market-specific and multi-channel” approach. This will see Metso focus on local representation, branded regional events and on digital events through its website.

Metso said, “The Covid-19 pandemic has changed the way we all interact with each other and we recognize that our customers are looking for safer and more diverse ways to engage with us.”

As a major mining equipment manufacturer, Metso’s absence from MINExpo 2021 will be noticed by many. The exhibition, which is sponsored by the National Mining Association (NMA), is currently is due to run from 13 to 15 September in Las Vegas, US.

Metso said that while it had decided not to exhibit at the two shows, that it would “ensure that some commercial representation will be present, focused on targeted meetings and relationship-building” and that it had “not ruled out future participation at these or other large tradeshows”...sign in to continue reading.

Please login to continue reading!

Once you login you will receive unlimited access to International-Construction.com

  • FREE high value digital reports
  • Presentations from KHL events
  • Videos and magazine archive
  • Subscribe to magazines
  • Register for e-newsletters
  • Webinar recordings

Don’t miss out on the latest information!

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, World Construction Week Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Longer Reads
Longer read: Global construction equipment sales
What impact did the Covid pandemic have on the global construction equipment market in 2020 and what does it mean for the future?
North America’s top crane companies
American Cranes & Transport releases its 16th annual ACT100 list of top crane-owning companies.
Global construction struggles with materials shortages and prices
The post-pandemic availability – and cost – of construction materials is a growing concern
CONNECT WITH THE TEAM
Andy Brown Editor, International Construction Tel: +44 (0) 1892 786 224 E-mail: andy.brown@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com
CONNECT WITH SOCIAL MEDIA