Volvo CE’s new head of brand marketing for Asia and China
By Catrin Jones10 March 2022
Volvo Construction Equipment (Volvo CE) has announced Doris Gong as the new head of brand, marketing and corporate communication for Asia and China.
Gong will oversee the operational and strategic direction of all communication for the regions, across both traditional and digital channels, and serve as spokesperson to all media in Asia and China.
Volvo CE said that Gong’s new appointment will be vital in Volvo CE’s ability to manage changing consumer behaviours, evolving societal and business trends as well as increased governmental relations – all of which are having an impact on the Asia and China marketplace.
Tomas Kuta, head of region Asia, said, “We are delighted to welcome Doris to Volvo CE. She joins us at a significant time of change – for both us as a business and for all our stakeholders – driven as we all are by a desire to do business more sustainably, digitally and efficiently.
“Her role is vital in ensuring smooth and effective brand, marketing and communication during our industry’s transformation.”